Strive To Be Kind Day (in memory of Allison Baden-Clay) is held on the last Friday of each July. On this day, the Story Bridge and Victoria Bridge light in yellow to remember Allison and her kindness. She was a very generous and loving soul who always put others before herself.

Strive To Be Kind Day was initially introduced in 2012 so that the community could come together to show each other a little more kindness. Respect, kindness and positivity are all things that we need more of and we encourage people to spend Strive To Be Kind Day and the month of July spreading kindness. Since its inception this wonderful day has gained enormous support with over 100 Queensland State and Private schools, businesses and shopping centres participating.

You can support The Allison Baden-Clay Foundation throughout the month of July by selling ribbons, hosting an event or a free dress day. For additional information about how you can get involved with Strive To Be Kind Day click here!